10 Tips To Making Your Business Card A Great Marketing Tool

October 21, 2008

Are you having problems with your current business card that fails to impress potential clients? Or maybe you are not getting the increased business that your card is supposed to provide for you. Then you should improve your business card to make it into a great marketing tool.

The business card is more than just a piece of paper to pass our names & numbers. It represents an opportunity to become an impressive marketing tool. Our business cards should be unique & distinctive so as to be a memorable conversation piece for consumers.

Below are 10 tips to making your business cards function as a fresh advertising billboard for your businesses.

* Ensure basic information on your card is complete as in your name, profession, office address, contact numbers & fax numbers. Providing your email address & your web sites address will give it more appeal to consumers.

* Offer special discounts & promotions.

* Place your business card in all your correspondence.

* Make your business card an appointment card to achieve dual functionality.

* Give your business card to everyone you meet be it store clerks, gas station attendants, and etc to get maximum exposure.

* Make your business card a mini billboard to advertise your service or business product.

* Your business card can also be a fridge magnet. Spend a little more money on it and you have a better chance of having your business card on a potential clients fridge instead of simply stacked away with other cards.

* A professionally designed logo will reflect the true identity of your business and also make your business card more identifiable even at a single glance.

* Your business or services unique selling proposition (USP) should be highlighted on the back of your card. Some good examples of USP are:

1. Head & Shoulders: \”You get rid of dandruff\”,

2. Olay: \”You get younger-looking skin\”, &

3. Red Bull: \”You get stimulation of body and mind\”.

* Shape your card relative to your business so your card can become a conversation piece. Limit the uniqueness so your card will not be difficult to fit into places where business cards are stored or else it will risk a chance of getting misplaced thus probably forgotten.

Your business cards do not have to lay dormant in somebodys wallet or drawer. Instead, it can play an active & powerful role to promote you, your business, & your services. Create your business card & follow the tips mentioned above to let it give you increased profits for your business as your smallest, efficient, & most effective advertising billboard.

Abas Kamal bin Sulaiman likes to make profits; dislikes high overhead costs & swindlers. He writes on a variety of office & business based topics. Visit http://abassterinternational.blogspot.com

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