7 Reasons Why Businesses Love Banner Stands

Elaborate custom-built booths, sleek pop-ups, and adaptable modular displays get all the glory. And its true; the right booth is a crucial part of any successful trade show exhibit. But it just couldnt be done without the unsung hero of the trade show: the banner stand. Flexible, portable, and highly effective, the banner stand may not be as complex as the boothbut its easy to set up and carry, its a great value for the money, and it packs a lot of selling power. Here are seven reasons why you should love your banner stand.

Theyre portable. Banner stands are designed to go on the road. Theyre lightweight and easy to carry. Many banner stands come with a carrying case, and retractable banner stands roll into the base, protecting the graphic panel against wear and tear during the trip. Theyre compact when retracted, and make the perfect traveling companion. No wonder theyre so often seen at trade shows, speaking engagements, and anywhere business owners travel.

Theyre flexible. The great thing about banner stands is how easy it is to change the graphics. Banner stands are highly flexible; you can use the same one for two different trade show displays in the same day. You can also use the same banner stand with different graphics any time theres a sale or a new product release at your retail location. Your banner stand is a great investmentyou can use it over and over, in different venues and for different promotions. Few advertising tools are as flexible as the banner standjust change the graphics, adjust the stand, and youre on your way.

Theyre easy to set up. A lot of little things can go wrong while youre on the roadand one of the most frustrating involves difficulty setting up your display. You wont experience that frustration with a banner stand. Retractable or roll-up stands are the easiest to set upjust unroll the graphic and snap into place. Pole and display stands usually have only a few parts to snap together. Unlike more complex displays, a banner stand can be set up quickly and efficiently by one person. Using a banner stand can take some of the stress out of the set-up process.

Theyre effective. Studies show that signs and stands with the right message encourage impulsive behavioran unplanned purchase, for example, or a quick look into a trade show booth. No matter where you are, this type of impulsive behavior is good for your business. On the road or at home, banner stands are proven to be an effective way to advertise. The right graphics and message make all the difference, of courseinclude eye-catching graphics that highlight a strong, call-to-action sales message, and you should see excellent results.

Theyre versatile. You see a lot of banner stands at trade showsbut theyre just as effective at home. Banner stands are perfect for promoting new product lines or announcing a sale at a retail location. Set them by the registers with a rack of brochures so people can read your sales literature while they wait. Place one just outside the door to your shopits sure to draw people in. Banner stands can fit on a counter or stand tall outside your store. They can be used almost anywhere youre selling your product, and will always make a good impression with customers and clients.

Theyre the perfect size. Most banner stands are right at eye levelperfect for appealing to anyone passing by your booth. Unlike conventional advertising such as television and radio ads, banner stands are designed to advertise to those in the best position to buy or stop bythe customer right in front of you. They encourage impulse buys and visits by reaching customers when theyre right there, so they dont have to think about it, plan a visit, or change their minds. No wonder banner stands work so well.

Theyre a great value. Banner stands are inexpensive compared with a larger display. But they may be the best value for the money. Unlike a pop-up, panel, or modular display, a banner stand is right at home in many different environmentssales floors, hotel lobbies, speaking engagements; the list goes on and on. While a more complex display is highly specialized for one purpose, a banner stand is a jack-of-all-tradesit can fit in and stand out anywhere. Theres no question that a banner stand is a great buy.

Banner stands are flexible, adaptable selling tools both on the road and at home. What other advertising medium can go where you go, sets up in minutes, changes to suit your needs, and works just about anywhere? Banner stands may not be as flashy or complex as larger displays, but they can be just as usefuland deserve some recognition every now and then.

G Greene is director at Just Displays in Essex, UK. Just Displays supply a range of exhibition display solutions across the UK. For more information and advice on exhibition stands visit http://www.justdisplays.co.uk