Logo Types

Logos are one of the most essential features of a business whether it is newly established or old. They act as a representative telling customers what the company does, what it stands for and what it can do to help them. If the customer likes your logo and is satisfied with your services, you can be 100% sure that your business is on its road to progress.

However, not every business can have the same logo. Logos are designed depending upon the nature and working of an organization. Some logos require only a symbol to be recognized, others need a complete descriptive logo along with a tag line to be recognized while there are others too in which the brand is incorporate in the text in such a way to make it look like a combined effort. Basing our analysis on this, we can say that there are 3 basic types of logos i.e.

Text logo
Symbol logo

Combination logo or logo type

The need to design a particular type of logo results from the number of factors that you need to have in mind before going for a logo design. They might include the size of your company, the uniqueness or extraordinary quality of your name and the image that you want to represent. Let us discuss these types and see how they benefit your business:

Text Logos

They are mostly made up of the text that is mainly the company’s name, also known as font based logos. Text logos can have some graphic elements such as lines, boxes, borders and some other design element but the focus remains on text.

Text logos are best used when you cannot use abbreviations. It is also suitable for companies that manufacture numerous products and a single image or logo cannot represent them effectively. This will lead to a simple and straightforward design and instant recognition of your logo. They are timeless and they are easy to modify as changes to font and style are not a big matter while changing a symbol might affect a company.

Symbol Logos

Also known as graphic logos, they are the ones that clearly symbolize or illustrate what your company does. This is best done with use of images that portray your company’s working and ideals.

Symbol logos are best when you are already famous or your symbol is identification enough for your business. It offers a very elegant and clean solution offering instant recognition wherever it is placed. Symbol logos are very unique and distinctive as every company has its own symbol to represents its business and nature of work. These are best when they are renowned and marketed as being exceptional. For this they need to be copyright protected and trademarked. By this, your symbol logo can become a global hit and have a powerful impact on viewers depending upon how they interpret it and what meaning it conveys to them.

Combination Logos

A logo that combines both the text and an image to represent a company is a combination logo. Here, the text and symbol are integrated together to make a very vivid and descriptive logo.

Combination logos are suitable for small business or businesses just starting out and they help you to establish yourself as a brand by telling people your name and what you do with its text and image. Combination logos are very visual and explanatory. With a combination of image and a tag line or your company name, everything is covered; while the symbol speaks for the services you offer, the text heightens the effect.

If seen from the copyright approach, combination logos are best as copying name of any company is not an easy feat and a combination logo can be better protected than a symbol or a text logo. This automatically makes them unique. You need to keep these essential logo types in mind as well as your business requirements to get a distinctive logo for your business. This can help you immensely in giving your business sophisticated look and confidence, making it memorable and credible.

For more on logos of different types, please visit LogoSnap.com