More on Wild Posting
Although it has been around for many centuries, wild posting is the current rage for product offerings and events that have a need for an in-your-face style of promotion. You have no doubt seen wild postings as you walked through an urban area where construction site barricades are plastered with the dozens or even hundreds of posters for a rock concert. Or, you might have seen hundreds of posters for the movie Spiderman displayed on the side of a building. Yes, that is wild posting.
For hundreds of years posting signs along highways or on the side of buildings was a common way to advertise. Sometimes people opposed it; you might know the expression post no bills which was often seen on the side of buildings. I guess these posted signs were considered an early version of graffiti.
Recently, this technique has been used for technology products such as cell phones and high speed internet services. AT&T posted banners for the fastest internet in town for $14.99 a month on an overpass in downtown Los Angeles. Microsoft used wild posting for its MSN butterfly by using a static-cling style poster, which was easily removed and did not harm the surface where it was posted.
Mainstream companies are turning to wild posting because it is inexpensive; all it requires is printing and minimum wage labor. Also, it is demographic-specific since you can pinpoint the exact city block where you want the posting to go. For instance, you can post near a football stadium or an amphitheater where people walk by after a major sporting or music event. Wild posting works 24/7 or, at least, until someone takes it down or posts something on top of it.
Could it work for your business? If your customer walks a certain route or drives by a certain location frequently, it just might.
John Bradley Jackson\r Copyright 2006 All rights reserved.
John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant. His book is called First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing.
Check out his website at: http://www.firstbestordifferent.com or his blog at http://www.firstbestordifferent.com/blog
- Why Should You Advertise on Craigslist?
Just about any business that would like to* sell numerous services or products will find Craigslist a useful tool for advertisement. It makes no difference if these are currently being sold online or in a physical location. Appending Craigslist to an advertising budget supplies a different source of...
- Advertise, Advertise, Advertise
Many people sign up for affiliate programs with the hopes of making some serious money. They advertise a few places and then wait for the money to start pouring in. When it doesnt, they blame it on the program and quit.I am convinced the only way to make money online is to have a consistent Adver...
- Classified Ads - Pros and Cons
The job search has one more face: now you can place your position wanted ad on Internet message boards or in classifieds. Of course, placing ads in the classifieds is nothing new. Again, it is not without its share of pros and cons. But, now the hot point of discussion is the advent of help wanted a...
- Report On One Of The Best Website Traffic Programme
Promoting Your Business through CraigslistCraigslist can prove to be an excellent avenue for business promotion. Whether an individual has a small business which they operate on a part time basis or a thriving business which has become a time consuming endeavor, Craigslist can help the business to i...
- Offline Business Can Benefit From Online Advertising
I am sure very few people will disagree with me when I say the internet is a very important part of our daily lives. The whole world is right at your fingertips. More and more people have come to rely on the internet for most of their wants, needs and information.A staggering 57 % of people use th...
- Creating Successful Classified Ads
Free Classified ads are a useful tool for a number of different occupations. You may be offering/looking for a job or advertising and work from home opportunity. Free classified ads were one of my first ports of call when trying to get referrals for affiliate programmes. They are quick and easy to s...
- Get Rid From All Worries with Student Loan Debt Consolidation
Are you finding it tough to meet both the ends? Ease your life while you concentrate on your studies with student loan debt consolidation and take your career to wild heights. Sky is the limit. You can always apply for loans and if you already have one and the rates of interest are bothering you, yo...
- Classified Ads That Get Results
Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mai...
- Postcards Printing - The Essentials on Save the Date Cards for Winning Events
Make sure your guests are available for your event. The last thing you want to find out too late is that the invitation you send out didn't arrive on time as planned. With postcard printing, you can send the postcards on the dot to get your guest to mark out their calendars.Invitations sometimes tak...
- 3 Simple Steps to Getting Thousands in Free Advertising
Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.Im going to cover a few of the basics for getting good pu...
