Radio and TV Spot Production - Ads That Get The Job Done

August 7, 2008

You’ve looked over your budget and what you have to work with seems an impossible task in terms of creating a radio or TV spot that will really get the phones hopping and people to your store front. By now you’ve seen so many scams or offers that are futile at best in generating customers and cash flow and promise the world that you just wish there was just someone to show you what really works and how to keep your advertising costs in line at the same time.

Lets take a quick look at some ideas and concepts that will help you achieve your goals, and while we dont know your particular needs or past sales history, we can offer some suggestions that you will most likely find to be very crucial when you run your next radio or TV spot.

To begin with, advertising in general has really changed, and changed in the minds of so many especially young entrepreneurs that they often think of it as a crap shoot at best. Unfortunately in some ways that may be true, but in others its really in the production. What many find today, especially with the radio and TV ad sales crunch is an effort by the radio and TV sales rep guys to sell you with their in-house voice over and production music. At first glance that might seem very appealing. After all, hiring a music house to write and produce your next spot is definitely going to cost more, but is it really?

If I told you that the in-house music and production music spot was going to bring in 20 leads, yet the professionally produced spot was going to bring in 35 40 leads per run would your response still be the same most likely not. These are of course all hypothetical numbers, but in reality, your chances of branding your name and product are much, much greater with a music house that knows what elements to bring in and what to leave out. Whats too much and whats too little. What needs to be said and We should change the wording here, to bring in the greatest amount of advertising impact.

If 90% of the public buy from who they think of first, then with all of the massive amounts of ads bombarding your potential customers day in and day out, are they really going to think of you first simply because you put your name and telephone number in there three times? You better think twice. Think of all the times youve passed by a building or house or business and go Ive never noticed them before. It happens to all of us. The fact is that there are many well qualified business out there that the public passes day in and day out and the reason that they dont use them? They really didnt know they existed. They blended in with everything and everybody else. In effect they used cheap production in their ads and they pay for it dearly even though its cheaper then the really effective music house production that is designed with purpose and expertise thats a fact.

If youre a gambler and want to roll the dice, then go the in-house production way, but if you want to spend a little more on the front end to see much greater results in the end, always use those with a proven track record, who are comfortable in guiding you with your next radio or TV ad and who know what and how to say it for maximum advertising exposure. Your name and telephone number in there three times isnt enough.

Mr Gauger is an accomplished TV and radio writer with too many credits to list here. You may contact the author at tgauger@reelmusicianpro.com or 615-300-5030. You may visit the author’s website at http://www.reelmusicianpro.com This author works with small business to national brand names.

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